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New research commissioned by click & collect provider Doddle, reveals that two-fifths of Brits don’t think retailers do a good enough job of offering sustainable delivery options and over 43% of Brits say they are now more likely to shop with a rival retailer if they offer a greater range of sustainable delivery options.  

The research reveals that whilst consumers are going green in some areas of their lives – such as the adoption of reusable bags and coffee cups, or choosing products with less packaging – this hasn’t fully filtered through to the way they shop online. Only 6% always collect their shopping instead of having it delivered.

Tim Robinson, CEO of Doddle commented: “As shoppers continue to become more environmentally conscious, retailers need to mirror this in their offer. While convenience remains important for customers, it’s not enough for sustainable delivery to be an add-on or after-thought anymore – in an already tough environment, it will set brands apart in their battle for customer loyalty.

“With a quarter (26%) of consumers actually surprised by how many of their favourite brands still only offer home delivery, retailers need to make alternatives like click & collect, consolidated deliveries and store kiosks more prominent at checkout and be explicit about the environmental benefits.”

Doddle has also reviewed delivery figures to understand how embracing click and collect can benefit the environment. Doddle has estimated that there could be over a 80% reduction in delivery vehicles on the street if everyone used click & collect / pick up drop off points.