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German based logistics firm DHL Express has said it will be investing more on ecommerce operations and infrastructure in Turkey in a bid to expedite parcels passing to and from Europe and several other parts of the world according to Tamebay.com.

A key part of the innovations and improvements will be a new operations hub at Istanbul airport but more developments are planned.

The announcements were made at the DHL International Cross Border eCommerce Summit, which took place in Istanbul during December. And it was noted that the importance of Turkey is its strategic position as the meeting point between Europe, Africa and Asia.

Leendert van Delft, VP Global Sales Programs, DHL Express said: “This makes Turkey a very important country for us, and we are working to make it a regional hub,” he said. The operation center at the airport in Istanbul will be the first step in that direction the vice president announced. “Today, when you look at the world, everyone speaks of the US and China as ecommerce markets. But in the case of Turkey, you’re not at the initial phase of this journey, but you have actually moved from the infancy to the stage of walking. It is time for Turkey to run now.”