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Obuv Rossii, a Russian footwear retailer with 724 stores, has announced a new project with DPD. The two companies have completed a trial of pickup points in Obuv Rossii’s shoes stores.

The pilot project was launched in December 2018, and 20 parcel shops were integrated into DPD Pickup network in cities including Novosibirsk, Krasnoyarsk, Vladivostok and Ulan-Ude. In the near future there are plans to connect about another 150 shops. This figure complements an existing network of 3,570 Pickup parcel shops and lockers in January 2019.

“One of our major goals for the future is integration into the logistics infrastructure of the Russian e-commerce market. Partnership with DPD, the biggest express delivery operator of this country, is a part of this strategy”, says Anton Titov, Obuv Rossii Group of Companies Director.  “With this step we can offer new convenient service to our clients, improve our performance in the retail networks, boost up traffic and omnichannel sales”.

In 2013, DPD began delivering to different shops in Obuv Rossii’s network. Ilya Martynov, DPD Russia Sales Director for Siberia and Russian Far East commented on the partnership:  “We place high value on our partnership with such a dynamically developing company as Obuv Rossii and we are happy about this new level of cooperation.

“Delivering DPD parcels through the stores gives users convenient locations for receiving online purchases, attracts extra traffic for our partners and lets the shoe company diversify their services,” she added.

DPD Russia is part of DPD group, owned by GeoPost holding. The successful integration of DPD Russia with SPSR Express has resulted in establishing Russia’s biggest private CEP operator.