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These sales, as defined by the NRF, are sales in the months of November and December and exclude autos, gas, and restaurant sales. For 2017, NRF is calling for holiday retail sales to be up 3.6%-4% annually, coming in at an estimated total between $678.75 billion to $682 billion, which is ahead of last year’s $655.8 billion, even at the lower end of the 2017 estimate.

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