GBA Services has signed a two-year partnership deal to become the official logistical and courier supplier for Premiership and European Rugby Champions Cup winners Saracens.
It is the first formal sports sponsorship agreement for Preston, Lancashire-based GBA Services and will result in visible branding at Saracens home venue Allianz Park in North London as well as the Saracens logos displayed on its vehicles.
Saracens chief executive Mitesh Velani said: “We are delighted to add GBA Services to our family of commercial partners. Like Saracens, GBA is a progressive, recognised leader in its field that harnesses team spirit to deliver positive results. We are looking forward to developing a mutually rewarding partnership together.”
Ian Mountford, UK sales and marketing director at GBA Services, said: “Partnering with such a successful professional sports organisation which includes several key members of the England World Cup team is a great opportunity to enhance our brand awareness across Europe.”
Saracens dropped its appeal for a 35-point point deduction and £5.4m fine for breaching salary cap regulations in November.