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Retail logistics software platform Shippit has announced a partnership with supply chain optimisation leader Manhattan Associates.

The deal, will see clients across Manhattan Associates’ portfolio, including Cotton On and DHL gain access to Shippit, which powers the critical last mile delivery experience for retailers. It will be available to all Manhattan Associates’ client base, enabling them to scale into new locations and markets at a rate which would previously have been unattainable.

In addition to this, Manhattan Associates’ international presence will be a strategic factor in Shippit’s expansion globally.

The partnership comes following Shippit’s most recent announcement of its onboarding of the Cotton On Group. The global deal will account for a substantial lift in online transactions powered by the platform across its portfolio of retail brands including Cotton On, Cotton On Body, Cotton On Kids,Factorie and Supre, managed from the Group’s new state-of-the-art warehouse in Avalon, Victoria.

Raghav Sibal, Manhattan Associates Managing Director for Australia and New Zealand said the partnership with Shippit would enable its customers, to accelerate their growth and compete on a global level.

“Manhattan Associates and Shippit empower enterprise retailers like Cotton On to fulfil orders faster, more accurately and with greater process efficiency through simultaneous processing of ecommerce, wholesale and store orders from a single DC.

“Manhattan Associates being a global technology leader in supply chain and Shippit being a leader in multicarrier solutions for retailers together we will allow our customers to derive operational and functional uniformity that will improve the effectiveness of its omni-channel fulfilment approach and ultimately enhance its service proposition and improve customer lifetime value,” he said.

Shippit joint CEO and co-founder Rob Hango-Zada, said: “Manhattan Associates are the undisputed leader in their field and our partnership represents a significant endorsement of our technology. The partnership also means we can now fully empower the largest names in Australian & New Zealand retail to compete in the global ecommerce landscape.

“The rise of low-cost online-only retail models has placed pressure on traditional retailers. Collectively, our solution provides retailers with total visibility of inventory across their fleet of stores or warehouses and improved last mile delivery experiences for customers through better carrier matching.

“We’re putting an end to terrible fulfilment and delivery experiences. It’s now time for more retailers to capitalise on the eCommerce boom with better control over their supply chain and logistics operations,” he said.

Having raised just over $3 million since its inception, Shippit has grown from its startup roots to become a notable promising tech venture. In the last 12 months, Shippit has received recognition with awards, including the 2018 Westpac Business of Tomorrow and the 2018 Retail Fulfilment Award for the Best Fulfilment Solution.

Shippit is now gearing up for its next phase of growth, which includes introducing a number of additional technology products to streamline the friction in last mile delivery logistics and continued expansion into new markets, with a keen eye on Asia where it is said over 50 per cent of the world’s eCommerce transactions will be generated by the year 2025.