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Smurfit Kappa has been named a founding member of a new industry alliance to promote the use of paper-based packaging in a circular and sustainable economy.

The 4evergreen forum is led by the Confederation of European Paper Industries, (CEPI), and will see Smurfit Kappa work alongside leading brand owners and packaging companies, to support knowledge of the benefits of fibre-based packaging materials.

The initiative will also advocate for the EU to produce legislation that would support sustainable packaging, recyclable product design, and would call for the deployment of new collection systems and a recycling infrastructure.

Laurent Sellier, COO Smurfit Kappa Paper Europe, said: “We are delighted to be a founding member of this exciting alliance which promotes the unique environmental and sustainable qualities of the paper industry and aims to minimise climate and environmental impact.”

Lars Henriksson, VP of Paper Product Development at Smurfit Kappa said: “Our participation in creating 4evergreen reinforces our commitment to make our world a more sustainable place to live and work.”

 By Michelle Mooney