Almost eight in ten (77%) UK SME retailers expect to see an increase in sales this summer, according to a new study commissioned by Royal Mail.
In a statement sent to Post&Parcel today (27 June), Royal Mail said: “On average, retailers are expecting a sales increase of almost a third (29%) over the summer months. Hot weather (39%), bank holidays (39%), summer sporting events (32%) and new trends influenced by celebrities (32%) are the main reasons for this expected spike.”
The Royal Mail study also found that more than half (52%) of UK SMEs expect to see an increase in overseas sales this summer. The main reasons for this are hot weather (15%), a marketing drive (13%), increased demand in the summer (8%) and sporting events (5%).
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