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veritread alternativeAs you are aware, we posted an article about Veritread shutting off transporters for not charging more money for shipping. Interesting that this considered illegal and as of this date of publish, has not been addressed by Ritchie Brothers or any other auction house working with Veritread.

Ritchie Brothers claims they have no control over this, but they are the tit that Veritread sucks from and could easily cut ties if this was not rectified. This article states that this is considered illegal but hey, laws are made to be broken, right Jeff Cox?

Price Fixing

Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes prices or competitive terms. Generally, the antitrust laws require that each company establish prices and other terms on its own, without agreeing with a competitor. When consumers make choices about what products and services to buy, they expect that the price has been determined freely on the basis of supply and demand, not by an agreement among competitors. When competitors agree to restrict competition, the result is often higher prices. Accordingly, price fixing is a major concern of government antitrust enforcement.

A plain agreement among competitors to fix prices is almost always illegal, whether prices are fixed at a minimum, maximum, or within some range. Illegal price fixing occurs whenever two or more competitors agree to take actions that have the effect of raising, lowering or stabilizing the price of any product or service without any legitimate justification. Price-fixing schemes are often worked out in secret and can be hard to uncover, but an agreement can be discovered from “circumstantial” evidence.

Well, the FTC also covers Bid Rigging which this is as well:

Bid Rigging


Bid rigging can take many forms, but one frequent form is when competitors agree in advance which firm will win the bid. For instance, competitors may agree to take turns being the low bidder, or sit out of a bidding round, or provide unacceptable bids to cover up a bid-rigging scheme.

I know this happened first hand because a few years ago I was hired to manage LTL for a broker called Rounders Logistics. At the time, Rounders Logistics was owned by Jeff Cox and his manager Justin Hernandez allowed me to access to the admin side of Veritread to see other transporters bids on Veritread and underbid them. This is so fucking shady to do and then try and cover up. Due to my ethics, I notified Ironplanet was I fired for it. Jeff Cox also allowed his company Rounders Logistics by way of Justin Hernandez – now owner of: JH and Sons Transport and Logistics to get fake feedback and gold rankings to push more freight to his account without any other shipper knowing this scam. Jeff Cox knew this was happening and allowed it. This I will swear in court as well as release all my emails I kept.

Based on the history of Jeff Cox, who is to say ex-manager Justin Hernandez is still not active on Veritread and pulling the same scam with the help of Jeff Cox? 


veritread scam