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Zalando, a leading European online platform for fashion and lifestyle, has formed a partnership with Poste Italiane aimed at making return shipments easier for all customers in Italy.

Customers who make a purchase on Zalando will now be able to return their parcels at over 12,000 certified Poste Italiane post offices and the network Punto Poste, consisting of over 3,000 tobacconists and affiliated stores and 350 lockers throughout the country.

As a study conducted by Netcomm shows, seven out of ten Italian e-shoppers consider ease of item return to be a key factor for online shopping. Zalando has therefore added this option to a service already available, which allows customers to book a home pick-up of their parcels at their preferred address. Zalando is constantly looking for solutions to reduce the barriers to online shopping and create a unique experience for its customers, adapting to their different and increasingly dynamic lifestyles.

With this new return option, which has reached an average adoption rate of over 50% in markets where it is offered along with other methods, Zalando customers can decide how and when to return their products according to their needs; for example, on their way to the office, on their way home in the evening or on Saturdays.

“We are excited to partner up with such an important operator as Poste Italiane,” says Riccardo Vola, Director Southern Europe and Gift Cards at Zalando. “As our customers’ desires evolve, so do we. At Zalando we see our customers not only as online shoppers, but as individuals with busy private and professional lives and changing priorities. By offering this additional and flexible return management solution, we are taking another step forward in bringing the changing room to our Italian customers’ homes, with the ultimate goal of becoming the so-called ‘Starting Point for Fashion’”.

The agreement is consistent with Zalando’s strategy to offer a higher level of convenience to Italian customers. At the same time, it leverages the strategy of Poste Italiane, aimed at improving logistics services for online shopping through partnerships with the most important players in Europe, technological investments and the development of services geared toward meeting the needs of e-shoppers and companies selling items online.